Anti Gravity

Create styles that are out-of-this-world with our weightless ANTI.GRAVITY lotion. This volumiser and texturiser allows you to create bigger, thicker-looking hair instantly, and will help hold your style in place whether it’s long, short, curled or blown-out. Also helps to control flyaway strands, and provides a lush shine.  ANTI.GRAVITY gives you the ability to build out-of-this-world volume and fullness with long-lasting, weightless hold that even gravity can’t bring down.

How to Apply

APPLY. DEFINE. DRY. Apply ANTI.GRAVITY to damp hair before styling.

ANTI.GRAVITY is one of the signature products within our VOLUME regimen and is great for all hair types and styles. Apply wet and dry as desired, or spritz with H2O and dry-in when using hot tools. We use a lot of ANTI.GRAVITY backstage, and my creative team and I use a technique called ‘Sandblasting’ – try it for yourself, the results are amazing. Simply spritz the hair to lightly dampen, and then apply ANTI.GRAVITY from roots to tips. Blast in with a dryer to create a ‘thatchy’ texture, and then style with hot tongs as desired. Repeat the process up to three times, depending on the volume of the style you are creating – remember, the more you ‘sandblast’, the more volume and longevity you give the style.